Websites That Convert
Fast, responsive, SEO-ready websites built to rank on Google and turn visitors into customers.
A slow website is a silent revenue killer
Google has made site speed a ranking factor since 2010, and with the introduction of Core Web Vitals in 2021, it is now measurable and punitive. A site that takes 5 seconds to load loses 90% of mobile visitors before the first paint. A site without proper structured data does not get rich snippets, which means lower click-through rates even when you do rank. A site that breaks on mobile — or simply feels clunky — trains users to hit the back button and try the next result. The cost of a poorly built website is not just the rebuild: it is the organic traffic you never got, the leads that bounced, and the ad spend wasted sending people to a broken experience.
We build websites where performance is not an afterthought — it is the foundation. Every project starts with a Lighthouse score target: 95+ for Performance, 100 for Accessibility, 100 for Best Practices. We implement Schema.org structured data for every relevant content type so Google understands your pages and displays them with rich snippets. The result is a site that ranks higher, loads faster, and converts more visitors into paying customers.
Performance First
Sub-2-second load times as the baseline. Every image optimized, every script deferred, every request justified.
SEO Built In
Schema.org structured data, semantic HTML5, proper heading hierarchies, and meta tags that drive clicks.
Mobile Native
Responsive layouts designed for thumbs, tested on real devices, not just Chrome's emulator.
Everything your site needs to rank and convert
Performance-First Development
Every site we build targets a Lighthouse Performance score of 95 or higher. We achieve this through a combination of techniques: critical CSS inlining so above-the-fold content renders in the first request, asynchronous and deferred JavaScript loading to eliminate render-blocking resources, WebP image conversion with responsive srcset attributes so mobile devices download images at the exact resolution they need, and font subsetting via unicode-range declarations to slash webfont payload sizes. On the server side, we configure Nginx with Brotli compression, set aggressive cache headers for static assets, and use Redis object caching to cut database query time. For a recent restaurant chain project, these optimizations brought the homepage load time from 4.8 seconds to 1.1 seconds on a 3G connection — the difference between a 60% bounce rate and a 22% bounce rate.
Technical SEO Implementation
Technical SEO is not about keyword stuffing — it is about helping search engines understand your content. We implement Schema.org structured data using JSON-LD for every relevant content type: LocalBusiness with opening hours and geo-coordinates for restaurants and clinics, Service with price and availability for local service businesses, FAQPage markup for FAQ sections that qualify for rich snippet accordions in search results, and BreadcrumbList for navigational context. Semantic HTML5 elements — <article>, <section>, <nav>, <aside> — replace generic divs so crawlers understand page structure. We generate XML sitemaps with <lastmod> and priority hints, configure canonical URLs to prevent duplicate content penalties, and implement hreflang tags for multilingual sites. Every site gets verified in Google Search Console and Bing Webmaster Tools before launch.
Responsive Design
We design mobile-first with CSS Grid and Flexbox, starting at 320px and scaling up through 768px (tablet), 1024px (desktop), and 1440px (large desktop). Breakpoints are content-driven, not device-driven — we add them when the layout stops working, not because a specific phone exists. Touch targets meet WCAG 2.1 AA standards at 44x44px minimum. Typography uses fluid clamp() functions so text scales smoothly between breakpoints without arbitrary breakpoint jumps. Images use picture elements with art direction where the mobile crop differs from desktop — a hero image that shows a chef's hands on mobile might show the full kitchen on desktop. We test on physical devices (iPhone SE through Pro Max, Samsung Galaxy series, iPad Mini and Pro) not just browser emulation, because simulated touch events and real finger input behave differently.
Accessibility Compliance
We build to WCAG 2.1 Level AA as a minimum standard. Every image has descriptive alt text that conveys the same information the image does — not "image of food" but "Grilled salmon fillet with lemon herb butter and roasted asparagus." Color combinations meet 4.5:1 contrast ratios for normal text and 3:1 for large text, verified with the APCA contrast algorithm. Keyboard navigation works for every interactive element: tab order follows visual order, focus indicators are visible and styled with a 3px outline in the accent color, and skip-to-content links let keyboard users bypass navigation. Screen reader testing with NVDA and VoiceOver ensures ARIA labels, live regions, and landmark roles are correct. Automated testing via axe-core runs in our CI pipeline on every commit, catching regressions before they reach production.
Analytics & Tracking Setup
A website without analytics is a black box. We implement Google Analytics 4 with enhanced conversion tracking, custom event tags for meaningful user interactions (form submissions, phone number clicks, PDF downloads, video plays), and conversion goals mapped to your business objectives. Google Tag Manager serves as the tag container so you can add Facebook Pixel, LinkedIn Insight Tag, or Hotjar without editing code. We configure data layers for WordPress-specific events: post_category, author_name, publish_date all pass through as custom dimensions so your content team knows which topics and authors drive the most engagement. Server-side tagging via GTM's SGTM container improves data accuracy by bypassing ad blockers and reduces client-side JavaScript load. Monthly analytics reports with actionable recommendations are included in our maintenance retainer.
Conversion Optimization
Traffic without conversion is vanity. We design calls-to-action based on placement heatmaps and cognitive load principles — primary CTAs use high-contrast accent colors at natural decision points in the user journey, while secondary actions use ghost buttons to avoid competing for attention. Contact forms are trimmed to the minimum fields that qualify a lead: every field you remove increases conversion by approximately 10%. We implement trust signals — client logos, review counts, security badges, and guarantee statements — at points where users hesitate. For booking- and quote-driven sites, we optimize the enquiry flow: the minimum fields needed to qualify a lead, progress indicators, auto-filled address lookup via Google Places API, and abandoned-form recovery emails. A/B testing infrastructure via Google Optimize or VWO lets us run experiments on headlines, CTA copy, and page layouts with statistical significance tracking.
Content Strategy Support
A great site needs great content, and we help you plan it. Before development starts, we conduct keyword research using Ahrefs and Google Keyword Planner to identify high-intent search terms in your industry. We map these to a content architecture: pillar pages targeting broad head terms, cluster content targeting long-tail variations, and internal linking structures that pass authority between them. The URL structure reflects this hierarchy — /services/web-design/ for the pillar, /services/web-design/local-business/ for the cluster — so users and crawlers alike understand the relationship. We train your content team on on-page SEO best practices: writing title tags under 60 characters, meta descriptions under 155, using header tags semantically, and adding internal links to related articles. A content calendar template helps you plan publication frequency for the first six months post-launch.
Ongoing Maintenance Plans
A website is not a one-time project — it is a living system that needs care. Our maintenance retainers include: weekly security updates for WordPress core, themes, and plugins (tested in staging first, deployed to production with zero-downtime switches); monthly performance audits via Lighthouse CI with trend tracking so you know if a plugin update regressed your scores; quarterly content reviews where we analyze Search Console data and recommend new pages or updates to existing ones; 24/7 uptime monitoring via UptimeRobot with SMS alerts if your site goes down; and daily automated backups to offsite storage (Backblaze B2 or AWS S3) with 30-day retention and one-click restore. Support requests get a 4-hour response time during business hours and next-day for non-urgent items. You get a monthly report summarizing all work performed, uptime stats, and recommendations for the month ahead.
How we work
SEO Research & Discovery
Before we write a line of code, we understand your market. We analyze your top 10 competitors' sites with Screaming Frog and Ahrefs to identify their ranking keywords, backlink profiles, content gaps, and technical strengths. We run your current site (if you have one) through Google Search Console to find pages that rank on page 2 — these are the quickest wins, needing only incremental improvements to reach page 1. We identify high-intent keywords your customers actually search: "emergency plumber Miami" not "plumbing services." This research produces a keyword map that drives the site architecture, with each primary page assigned a target keyword, secondary keywords, and semantic LSI terms.
Wireframing & Design
With the keyword map and content requirements defined, we move to information architecture and visual design. We create low-fidelity wireframes in Figma for every unique page template — homepage, service pages, about, contact, blog index, single post — focusing on content hierarchy and user flow before visual polish. Heatmap data from similar sites informs placement: phone numbers go top-right for service businesses, CTAs repeat at the bottom of long pages, and social proof sits near conversion points. Once wireframes are approved, we apply your brand identity: color palette (tested for WCAG contrast compliance), typography (one display font, one body font, loaded via font-display: swap), and imagery style. The design system includes a component library — buttons, cards, forms, accordions — so the site stays consistent as it grows.
Development
We build on WordPress with a custom theme — no bloated page builders that generate 500KB of CSS you do not use. The theme is built block-first: custom Gutenberg blocks for every content component (hero sections, feature grids, testimonial carousels, FAQ accordions) so your content team assembles pages by stacking blocks, not wrestling with shortcodes. CSS is written with utility-first principles using a custom design token system mapped to your brand colors and spacing scale. JavaScript is module-based, loaded conditionally per page — the contact form validation only loads on pages with forms, the image lightbox only on gallery pages. We use Vite for asset bundling with hot module replacement during development. GitHub Actions runs automated tests on every push: PHPCS for PHP code standards, ESLint for JavaScript, and Lighthouse CI for performance budgets.
Content Integration
A beautiful template with placeholder content is not a website. We integrate your real content — copy, images, videos, PDFs, team bios — and optimize every element for search and conversion. Images get compressed through our pipeline: original files archived, WebP variants generated at multiple sizes, responsive srcset attributes added automatically, and descriptive alt text written for each. Copy gets formatted with semantic HTML: headings use proper H1-H6 hierarchy, lists use actual <ul> and <ol> elements (not styled paragraphs), and tables include <caption> and <thead> for accessibility. Schema.org markup gets injected via JSON-LD for every content type. Internal links connect related pages using relevant anchor text — not "click here" but "our WordPress maintenance plans."
Testing & Optimization
Before launch, the site goes through a 50-point QA checklist. Cross-browser testing covers Chrome, Firefox, Safari, and Edge on Windows and macOS. Mobile testing uses BrowserStack on real iOS and Android devices, not just responsive mode. Performance testing runs Lighthouse in CI with budgets: First Contentful Paint under 1.2s, Largest Contentful Paint under 2.5s, Total Blocking Time under 200ms, Cumulative Layout Shift under 0.1. SEO testing validates all Schema.org markup with Google's Rich Results Test, checks sitemap.xml with their Sitemap Inspector, and verifies no broken links exist via Screaming Frog crawl. Accessibility testing combines automated axe-core scans with manual keyboard navigation and screen reader verification. Any issue found gets a GitHub ticket, fixed, re-tested, and closed before launch.
Launch & Monitoring
Launch day follows a checklist, not improvisation. We schedule the cutover during low-traffic hours, put the old site in maintenance mode, deploy the new site, run a final smoke test, and switch DNS. Post-launch, we monitor Search Console daily for crawl errors, submit the new sitemap, and request indexing for priority pages. Google Analytics 4 and Search Console get configured with conversion goals and filtered views. Uptime monitoring starts immediately with 1-minute checks from 5 global locations. For the first 30 days, we meet weekly to review analytics data, answer questions, and make minor adjustments. After 90 days, we run a post-launch SEO audit comparing rankings, traffic, and conversion rates to the pre-launch baseline — the report shows exactly what the new site achieved.
Technologies we use
Our restaurant chain needed a unified online ordering platform. Aleksandar Rasevic delivered a custom solution that increased our online revenue by 340% in the first six months.Sarah Chen, Operations Director, Tablero Restaurants, Toronto CA
Frequently Asked Questions
How long does a website take?
A typical business website — 5-10 unique page templates, custom design, CMS integration — takes 6-8 weeks from kickoff to launch. Brochure sites with lighter content requirements can ship in 4 weeks. Sites with custom configurators, complex booking logic, and account dashboards typically run 10-14 weeks. The timeline depends on three factors: how quickly you provide content (copy, images, brand assets), how many revision rounds the design goes through, and the complexity of third-party integrations (booking systems, CRM connectors, ERP sync). We provide a detailed project timeline with milestones at kickoff, and weekly status calls keep everything on track. Scope changes get documented as change orders with adjusted timelines so there are no surprises.
Will my site be mobile-friendly?
Mobile-friendliness is not a feature we add — it is how we build from the first line of CSS. We use a mobile-first approach: the base styles target 320px screens, and we add complexity as the viewport grows. Every design decision gets tested against mobile constraints: navigation collapses to a hamburger menu with accessible focus trapping, tables transform to card layouts on small screens, and images serve responsive variants via srcset so a phone downloads a 400px image while a desktop gets 1200px. We test on physical devices including iPhone SE (the smallest modern screen), iPhone 14 Pro, Samsung Galaxy S23, iPad Mini, and iPad Pro. Google's Mobile-Friendly Test and PageSpeed Insights mobile score both hit 95+ before we call a project complete.
Do you handle SEO?
Technical SEO is built into every site we deliver. That includes: Schema.org structured data (JSON-LD) for LocalBusiness, Product, Article, FAQPage, and BreadcrumbList types; semantic HTML5 with proper heading hierarchy; XML sitemaps with lastmod and priority values; canonical URL tags to prevent duplicate content issues; meta robots tags controlling index/follow behavior per page; Open Graph and Twitter Card meta tags for social sharing; and hreflang annotations for multilingual sites. We verify the site in Google Search Console and Bing Webmaster Tools, submit the sitemap, and request indexing for priority pages. We do not provide ongoing content SEO or link building services, but we set up the technical foundation so any content strategy you pursue has the best possible chance of ranking.
Can I update content myself?
Yes — every site we build uses WordPress as the content management system, and we configure custom Gutenberg blocks for every content component on your site. You edit pages by adding, removing, and rearranging blocks: drag a Hero block to the top, add a Features Grid below it, drop in a Testimonial Carousel, finish with a CTA Banner. Each block has intuitive controls in the right sidebar — color pickers, image uploaders, text fields, icon selectors. No code required. We provide a 1-hour training session showing your team how to create pages, edit existing content, manage the media library, and update navigation menus. Written documentation with screenshots covers the most common tasks for reference. If you can use Microsoft Word, you can manage your website.
What about hosting?
We recommend managed WordPress hosting through Kinsta, WP Engine, or our own VPS stack depending on your traffic and budget. For sites under 50,000 monthly visitors, Kinsta's Starter plan ($35/month) provides automatic daily backups, free SSL via Let's Encrypt, a CDN for static assets, and staging environments. For higher-traffic sites, we deploy on dedicated VPS instances running Nginx, PHP 8.2 with OPcache, Redis for object caching, and MariaDB 10.6. We handle the full server setup: DNS configuration, SSL certificate installation, firewall rules via UFW, automated offsite backups to Backblaze B2, and monitoring via UptimeRobot and New Relic. If you prefer to keep your existing host, we work with any provider that supports PHP 8.1+ and provides SSH access. We do not resell hosting or take commissions — we recommend what is best for your site.