Custom WordPress Theme

The challenge

The client had a finished brand identity and Figma design but no way to bring it to WordPress without either a generic pre-built theme that didn't match the design, or a page-builder plugin that would fight the design at every turn.

The approach

We hand-coded the theme directly from the Figma files, building custom Gutenberg blocks for every distinct section of the design so the client's own team could rearrange and edit pages using WordPress's native block editor — no proprietary page-builder lock-in, no bloated JS bundle loading on every page.

The result

Lighthouse performance scores in the high 90s across the board, a site that matches the approved design pixel-for-pixel, and an editorial team that can update pages themselves without ever touching code.