I design and run custom dashboards, websites & ads for serious service businesses.
Your business lives on calls and booked jobs. My work connects Google Search, your website, call handling and technician workflows into a single, trackable system instead of a pile of disconnected tools.
Services
I specialise in service businesses that need a predictable flow of qualified leads, a website that doesn’t leak them, and internal tools that can handle real volume.
- Custom PHP web applications and dashboards for managing bookings, jobs and technicians.
- Fast, responsive websites designed specifically to convert search traffic into calls and forms.
- Booking flows that match how dispatchers and technicians actually work.
- Code structured for long-term maintenance instead of quick hacks.
- Search campaigns built around real-world intent (not broad, useless keywords).
- Tightly structured campaigns that match your locations, services and margins.
- Landing page and ad copy aligned with what your call center can actually deliver.
- Clear reporting so you see what each Rand or Dollar is buying you in real jobs.
- Support for call center workflows and technician allocation logic.
- Job status tracking from new booking to completed and paid.
- Templates and flows for clear, honest communication with clients.
- Connecting operational reality back into your dashboards and reports.
Inside the system
This work is not theoretical. It’s real dashboards, analytics and job cards used every day by call centers and technicians to keep track of work, money and ad spend.
Who I work with & what we fix
The pattern is usually the same: ads are expensive, the website is confusing, the call center is improvising, and nobody can see the whole picture. That’s where I come in.
- Home services and repair businesses with on-site work (appliances, electrical, plumbing, etc.).
- Companies running teams of technicians or field service staff.
- Owners who are serious about tracking what actually works and what doesn’t.
- “We’re spending on ads but calls and bookings don’t match the cost.”
- “Our website is outdated, slow or doesn’t reflect how we actually operate.”
- “Technicians, agents and the owner all work in separate spreadsheets and apps.”
- “We can’t answer a simple question: which jobs are profitable and which aren’t?”
- A clear, fast website that makes it obvious how to contact you and what you do.
- Bookings that arrive with the info your technicians actually need.
- Google Ads that are tightly focused on real service queries in your areas.
- Dashboards that show, in plain language, what happened today and what it cost.
- Processes that respect your time and your customers’ time.
I work with a lean, proven set of tools – no unnecessary platforms, no “shiny object” experiments at your expense.
I’m comfortable working with existing setups as well – if you already have a site or ad account, we can stabilise and improve rather than rebuild from scratch.
If you’re running a service business and feel like your website, ads and operations are all working in different directions, I can help you bring them under one view. No generic audit PDFs – a direct, technical conversation about what is and isn’t working.